Nick Widdowson

Nick Widdowson

Consultant | Category Management | Shopper Marketing - at ShopperFirst previously Unilever

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About this Speaker

Putting the shopper at the heart of customer collaboration, category management and retail shopper marketing: shopper behaviour fascinates him, and during his 25 years in customer collaboration, category management and shopper marketing, he has built a deep understanding of how shoppers engage at the point of purchase.

His broad experience has included virtual reality, shopper research and graphic design, and he has led both thinking and teams in these specialisms, constantly influencing and improving pack design, shelf positioning and POS advertising. Under my leadership, Unilever’s Customer Insight & Innovation Centre has been at the forefront of using technology to collaborate with customers and drive shopper engagement. He developed Unilever’s shopper excellence capability through the application of behavioural understanding, and ensured that all decisions were shopper-based and grounded in sound insight.

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