Nova joined the printing industry in 2007 by joining FESPA in the UK to successfully launch the first FESPA Asia Pacific event. A Taiwanese national, in 2016, she returned home to join the Taya Group, a Taiwanese printing media company with manufacturing facilities in Shanghai and Vietnam. At Taya, she leads the sales and marketing departments and has brought to life the Kavalan brand. Nova strongly believes that sustainability is the future and is therefore convinced that Taya’s own PVC-Free brand of materials, Kavalan, is what the print signage and advertising industry needs to become more sustainable. Under Nova's sales and marketing leadership, Kavalan has made great strides forward and recently achieved a game-changing partnership with CMYUK.