In the wake of a global pandemic and impending recession, printers are acutely aware of the need to diversify their existing revenues and find new growth. While there are examples of many embracing social signage, face masks and PPE, one lesser-explored territory is printed interior décor. This is a market that is in double digit growth as consumers, designers, architects and building owners seek greater personalisation in their spaces. It is also a market in which product innovation – specifically the arrival of new water-based resin inks – is driving down operating costs and increasing margins for sellers. This session will analyse the market, technology and opportunity.