Day 2 Industrial Print Keynote: Leadership and Adaptation from the author of Funky Business

A talk by Dr Jonas Ridderstråle
Author of Funky Business, Speaker and Thinker

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About this talk

Jonas Ridderstråle speaks about what it takes to build a fast-forward organization for an agile age, capable of thriving in our turbulent times, how James Bond can provide us with a new perspective on strategy making, and why it is so much better for a company to have a dream than a five-year plan.

His most recent released book is called Fast/Forward (2017), co-written with Julian Birkinshaw, Professor and Chair of Strategy and Entrepreneurship at the London Business School. They argue that the successful firms of the future will be those that understand the limitations as much as the benefits of information, and in particular the ones that are able to foster a culture of decisive action allied to emotional conviction will master the business environment.