Inkjet: Is Changing Lanes a Competitive Advantage?

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About this talk

High-speed inkjet has been an express lane to profit in specific segments – but those lanes are getting congested.

Many new inkjet models make it possible to go fast and also change lanes or pursue different types of work more easily.

As inkjet has expanded its reach from transaction printing and direct mail into book production and commercial printing, segments have begun to blur and overlap.

This session will look at how companies in different segments of printing are using inkjet to evolve their business models and provide insight into the technical and cost considerations for changing lanes.

About the speaker:

Co-Author of “The Designer’s Guide to Inkjet” Elizabeth has a rare ability to industry issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. Previously, she established the first Software-As-Services platform for customer communications. She has also consulted on product positioning for numerous OEMs and software firms.

At Inkjet Insight.com, Elizabeth works with a team of top analysts to translate those experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations, work effectively with designers and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to help designers and marketers hone their craft and drive new pages onto inkjet presses.

Elizabeth Gooding

Elizabeth has a rare ability to industry issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. Previously, she established the first Software-As-Services platform for customer communications. She has also consulted on product positioning for numerous OEMs and software firms.

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