After a steady recovery from the 2008 financial crisis, COVID-19, and the accompanying lockdowns, have hit some parts of the printing industry hard. For commercial printers, making signs, menus, and advertising, this has been a particularly challenging year. Conversely, food and medical packaging converters have enjoyed either sustained or increased demand, due to consumers’ unusual behaviour during 2020.
Beatrice will give an overview of the current economic situation – the good, the bad, and the ugly - as well as provide some hope for the future, with data on trends for key growth areas. A growing consumer conscience over the environment, as well as the fast growth of certain parts of the industry will be dominant topics for printers in the coming years.
About the speaker:
As Secretary General of Intergraf, the European Federation for Print and Digital Communication, Beatrice has expert knowledge of the graphical industries and the EU policies affecting the sector. Alongside leading Intergraf’s EU advocacy for the printing industry since 2003, Beatrice is also Secretary General of the World Print & Communication Forum. In this role, she coordinates the activities of the cooperation of world-wide printing associations.
Since 2015, she additionally manages FTA Europe, the European association for flexographic printing.
Beatrice’s work for the printing industry includes lobbying towards the EU institutions, developing ISO standards, organising large international conferences and exhibitions, and managing Intergraf’s certification scheme for security printers.
Her background is in European Studies and International Management; and she has worked in Belgium, where she currently resides, France, the USA, and her native Germany.