SUSTAINABILITY: VITAL FOR SUCCESS IN THE POST COVID WORLD

A talk by Nova Abbott, Richard Askam and Robin East
Kavalan, CMYUK

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About this talk

It is true that still, we do not know what the 'next normal' will be like for the wide-format graphics print industry. But one thing is almost guaranteed, consumer attitudes towards the environment and sustainable production will intensify. Sustainability may have been temporarily suspended with the shock of COVID, but in the meantime, social change and opinion have accelerated and proven sustainable products are expected to be in high demand. In this session, Nova Abbott of Kavalan, an innovative sustainable for wide-format printing material discusses the importance of the environment with Robin East from CMYUK and explain the attributes of Kavalan and why they expect high demand for sustainability in the near future.