The value gap: what marketers want – and how PSPs can exceed their expectations

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About this talk

For the first time, Canon’s Insight Report will reveal the changing print landscape from the point of view of the people who buy print, namely the marketing directors and senior managers whose campaigns, promotions and communications are the lifeblood our industry, giving you invaluable insights into the untapped business opportunities for print.

In this session Mathew will present these critical findings and then be interviewed by Brendan to find out their specific ramifications for the UK print industry.

Frustrated by the diminishing impact of their digital campaigns, the research reveals how marketers acknowledge that creative print is a more impactful means of differentiating their brand and that its role within the communications mix is more important than ever.

What is clear is that there is a positive opportunity for Print Service Providers (PSPs). Brand marketing teams have expressed a hunger for more proactive advice on the fundamentals of print, as well as a need for PSPs to put forward fresh and innovative ideas that can be applied to future brand campaigns. The door is wide open for you to add more value and be rewarded for it. With new pressures on brands to stand-out in a post-Covid-19 world, the print businesses that make it in the future will seize this opportunity, building stronger working relationships with their customers.

About the speaker:

Mathew has been Head of Marketing for Canon Europe’s Professional Print portfolio since February 2019. He is responsible for strategic marketing and product management supporting sales organisations across EMEA.

Prior to his latest assignment Mathew held roles in Applications Development for Graphic Arts and AEC & Manufacturing customer channels and as EMEA Marketing Manager for Canon’s Wide Format Printing business. He brings a wealth of knowledge and expertise having worked in the printing, packaging and imaging sectors for more than 25 years.

Prior to joining Canon Europe, Mathew co-founded a tech start-up in 2001 that developed inkjet printing, CAD and prototyping systems for packaging, which were sold in more than 20 countries worldwide. He began his career in technical design working for a packaging and print manufacturing business. Subsequently he worked for a leading technology provider during the early part of the original pre-press ‘shift-to-digital’ era.

Passionate about print and the value it can bring, his background in creative, technology and marketing functions has given him a keen appreciation for customer need and the ability to deliver innovative solutions to help business growth. In 2018 he co-founded a print business that designs and manufacturers interior décor for care homes, specifically developing décor and wayfinding to enhance the emotional wellbeing of residents in care.

Mathew Faulkner

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