Doing the same thing over and over, but expecting a different result with each iteration, is one definition of insanity. Yet, we all do it. We produce the same jobs for the same clients, while reducing margins to keep the work. We turn a blind eye to consumable costs, while customers ask for more variation, shorter runs, free warehousing, and free delivery. Sometimes we buy new machines without a plan to sell what it can do.
Stop the madness! It's time to assess where you are and do a course correction before the business needs CPR to survive. Join me to learn the five things you can do today that will help your business survive and thrive. It won't be easy, but it will work!
About the speaker:
Pat McGrew helps companies perform better in the print hardware, software and printing services industries. Promoting Best Practices for your Business, Pat leverages years of working as an executive, marketer, analyst, industry evangelist and consultant to enable business growth. She covers workflow and bizflow effectiveness, management and messaging for products, services, and businesses.
An experienced professional speaker and co-author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, regular writer in the industry trade press, podcaster and host of #PrintSampleTV, Pat won the 2014 #GirlsWhoPrint Girlie Award for dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. From owning a software company to serving the market, her experience spans all customer communication channels (CCM, ECM, ECP, EMM) and segments: transaction, data-driven and static marketing, packaging and label print, textiles, and production commercial print using offset, inkjet, and toner.
She is certified as a Master Electronic Document Professional by Xplor (lifetime status), and as a Color Management Professional (CMP), CMP Digital, and BrandQ Professional by IDEAlliance.